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Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

AUTHOR Michalowicz, Mike
PUBLISHER Gildan Media Corporation (03/01/2017)
PRODUCT TYPE Audio (Compact Disc)

Description

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expense = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, listeners will learn that:

  • Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
  • A small, profitable business can be worth much more than a large business surviving on its top line.
  • Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.
With dozens of case studies, practical step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make the money they always dreamed of.
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Product Format
Product Details
ISBN-13: 9781469035864
ISBN-10: 1469035863
Binding: CD-Audio (CD Standard Audio Format)
Content Language: English
More Product Details
Carton Quantity: 20
Product Dimensions: 5.20 x 0.60 x 5.70 inches
Weight: 0.35 pound(s)
Feature Codes: Price on Product, Unabridged
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Small Business - General
Business & Economics | Finance - General
Business & Economics | Entrepreneurship
Dewey Decimal: 658.15
Descriptions, Reviews, Etc.
publisher marketing

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expense = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, listeners will learn that:

  • Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
  • A small, profitable business can be worth much more than a large business surviving on its top line.
  • Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.
With dozens of case studies, practical step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make the money they always dreamed of.
Show More
List Price $40.00
Your Price  $27.60