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Start with Why: How Great Leaders Inspire Everyone to Take Action

AUTHOR Sinek, Simon
PUBLISHER Portfolio (12/27/2011)
PRODUCT TYPE Paperback (Paperback)

Description
The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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Product Format
Product Details
ISBN-13: 9781591846444
ISBN-10: 1591846447
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 246
Carton Quantity: 48
Product Dimensions: 5.20 x 0.80 x 7.90 inches
Weight: 0.45 pound(s)
Feature Codes: Bibliography, Index, Price on Product - Canadian, Price on Product, Table of Contents, Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Leadership
Business & Economics | Personal Growth - Success
Dewey Decimal: 658.409
Descriptions, Reviews, Etc.
annotation
"A powerful and penetrating exploration of what separates great companies and great leaders from the rest."--Polly LaBarre, co-author of "Mavericks at Work."
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publisher marketing
The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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Author: Sinek, Simon
Simon Sinek, an unshakable optimist, is the author of the bestselling book Start with Why, which challenged traditional assumptions about how great leaders and great companies inspire people. He has presented his ideas to Fortune 100 companies and small start-ups; to nonprofits and members of Congress; to foreign ambassadors and the highest levels of the U.S. military, among many others. His TEDTalk based on Start with Why is the second most popular video of all time on TED.com. He lives in New York City.
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