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A History of Advertising: The First 300,000 Years

AUTHOR Richards, Jef I.
PUBLISHER Rowman & Littlefield Publishers (03/01/2022)
PRODUCT TYPE Hardcover (Other)

Description

This anecdotal history of advertising provides a broad perspective on how advertising and marketing developed through the ages alongside the cultures it serviced and audiences it built. Understanding how advertising and marketing industries have evolved in tandem with commercial practices and consumer cultures provides for fascinating insights into today's advertising campaigns.


Some topics in this history of advertising, include:

  • Advertising archeology, finding the origins of a much maligned industry
  • Technological breakthroughs
  • The birth of the advertising agency
  • The creation of major trade characters
  • Famous slogans and taglines
  • War advertising
  • Marketing to kids
  • Tobacco and alcohol advertising
  • Advertising greats

Native advertising & ad blocking

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Product Format
Product Details
ISBN-13: 9781538141212
ISBN-10: 1538141213
Content Language: English
More Product Details
Carton Quantity: 16
Product Dimensions: 7.00 x 1.00 x 10.10 inches
Weight: 2.46 pound(s)
Feature Codes: Bibliography, Index
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Advertising & Promotion
Business & Economics | Corporate & Business History - General
Business & Economics | Industries - Media & Communications
Dewey Decimal: 659.1
Library of Congress Control Number: 2021038849
Descriptions, Reviews, Etc.
publisher marketing

This anecdotal history of advertising provides a broad perspective on how advertising and marketing developed through the ages alongside the cultures it serviced and audiences it built. Understanding how advertising and marketing industries have evolved in tandem with commercial practices and consumer cultures provides for fascinating insights into today's advertising campaigns.


Some topics in this history of advertising, include:

  • Advertising archeology, finding the origins of a much maligned industry
  • Technological breakthroughs
  • The birth of the advertising agency
  • The creation of major trade characters
  • Famous slogans and taglines
  • War advertising
  • Marketing to kids
  • Tobacco and alcohol advertising
  • Advertising greats

Native advertising & ad blocking

Show More
List Price $140.00
Your Price  $138.60
Hardcover