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Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking

AUTHOR Fawcett, Tom; Provost, Foster
PUBLISHER O'Reilly Media (09/17/2013)
PRODUCT TYPE Paperback (Paperback)

Description

Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the data-analytic thinking necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.

Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You'll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company's data science projects. You'll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.

  • Understand how data science fits in your organization--and how you can use it for competitive advantage
  • Treat data as a business asset that requires careful investment if you're to gain real value
  • Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way
  • Learn general concepts for actually extracting knowledge from data
  • Apply data science principles when interviewing data science job candidates
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Product Format
Product Details
ISBN-13: 9781449361327
ISBN-10: 1449361323
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 413
Carton Quantity: 10
Product Dimensions: 7.00 x 0.90 x 9.20 inches
Weight: 1.50 pound(s)
Feature Codes: Bibliography, Index, Price on Product - Canadian, Price on Product, Table of Contents, Glossary
Country of Origin: US
Subject Information
BISAC Categories
Computers | Data Science - Data Modeling & Design
Computers | Statistics
Computers | Business Mathematics
Dewey Decimal: 006.312
Descriptions, Reviews, Etc.
publisher marketing

Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the data-analytic thinking necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.

Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You'll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company's data science projects. You'll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.

  • Understand how data science fits in your organization--and how you can use it for competitive advantage
  • Treat data as a business asset that requires careful investment if you're to gain real value
  • Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way
  • Learn general concepts for actually extracting knowledge from data
  • Apply data science principles when interviewing data science job candidates
Show More

Author: Fawcett, Tom
Tom Fawcett holds a Ph.D. in machine learning and has worked in industry R&D for more than two decades for companies such as GTE Laboratories, NYNEX/Verizon Labs, and HP Labs. His published work has become standard reading in data science both on methodology (evaluating data mining results) and on applications (fraud detection and spam filtering).
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Paperback