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Building a Storybrand: Clarify Your Message So Customers Will Listen

AUTHOR Miller, Donald
PUBLISHER HarperCollins Leadership on Brilliance Audio (10/10/2017)
PRODUCT TYPE Audio (MP3 CD)

Description

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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Product Format
Product Details
ISBN-13: 9781536693171
ISBN-10: 1536693170
Binding: CD-Audio (MP3 Format)
Content Language: English
More Product Details
Carton Quantity: 46
Product Dimensions: 5.30 x 0.50 x 6.70 inches
Weight: 0.15 pound(s)
Feature Codes: Price on Product, Unabridged
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | E-Commerce - Internet Marketing
Business & Economics | Customer Relations
Descriptions, Reviews, Etc.
publisher marketing

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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List Price $19.99
Your Price  $13.79