The Cult of the Customer Lib/E: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
AUTHOR | Pabon, Timothy Andrs; Hyken, Shep |
PUBLISHER | Gildan Media Corporation (11/20/2018) |
PRODUCT TYPE | Audio (Compact Disc) |
Description
In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases--from uncertainty to amazement. By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer--and shows how you can do it too. Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
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Product Format
Product Details
ISBN-13:
9798200555932
Binding:
CD-Audio (CD Standard Audio Format)
Content Language:
English
More Product Details
Carton Quantity:
20
Feature Codes:
Unabridged
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Customer Relations
Business & Economics | Marketing - General
Descriptions, Reviews, Etc.
publisher marketing
In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases--from uncertainty to amazement. By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer--and shows how you can do it too. Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
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