A proposal for a direct, critical, raw, realistic and analytical view of the reality that every entrepreneur faces at the beginning or while running his business.The book reveals the true numbers, circumstances, goals and mindsets, while exposing the lies hidden in truisms, adages and clich s that guide people trying to achieve business success.Discover consolidated, invaluable knowledge, born not from pseudo-motivational fables about success, but from countless failures preceded by following the paths of decisions whose wrong concepts and assumptions have shaped the true path to success. A path that you will learn and which will shock you more than once.After this reading, you won't wake up tomorrow with a million dollars in your account. Instead, you will gain awareness after which nothing will ever be the same.