The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager's library - a book s/he can refer to whenever s/he has to clarify concepts.

Highlights of the Book

- Covers marketing concepts which a pharma marketer needs to know

- It focuses on latest concepts and examples

- Provides frameworks that can be applied on-the-job

- A summary is given at the end of each chapter for quick reference

- It is backed by author's Industry experience coupled with academic experience of teaching the subject to students undergoing management program in Pharmaceutical & Healthcare Management

Book is for whom?

- Pharma Industry Marketing Practitioners

- Students undergoing a Pharmaceutical /Healthcare Management Program