Marketing Partnerskikh Otnosheniy V Sporte I Obrazovanii
AUTHOR | Fonova Nina |
PUBLISHER | LAP Lambert Academic Publishing (01/31/2012) |
PRODUCT TYPE | Paperback (Paperback) |
Description
Rassmatrivaetsya evolyutsiya marketinga vo vremennom protsesse, nachinaya s KhKh veka. Blagotvoritel'nost', metsenatstvo, sponsorstvo - vot pervye, posledovatel'nye shagi v evolyutsii marketinga partnerskikh otnosheniy. Analiziruyutsya osobennosti marketinga na sovremennom etape, glavnaya sredi kotorykh, vzaimootnosheniya s klientami. Opredelyaetsya sushchnost' marketinga partnerskikh otnosheniy, ego preimushchestva pered traditsionnym marketingom i tendentsii razvitiya. Osoboe vnimanie udelyaetsya marketingu partnerstva v obrazovanii. Imenno eta sfera preterpevaet segodnya ser'ezneyshie izmeneniya, i ot vybora partnerov vo mnogom zavisit ee dal'neyshee uspeshnoe razvitie. V kachestve partnerov u obrazovatel'nykh zavedeniy mogut vystupat' biznes-struktury, gosudarstvo i mestnye organy vlasti. Eta ideya poluchila razvitie v obrazovatel'nom proekte TEMPUS, opisannom v monografii. Podobnoe partnerskoe obrazovanie v proekte poluchilo nazvanie Tetragon. Interesen mekhanizm partnerskikh otnosheniy mezhdu uchastnikami Tetragon.
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Product Format
Product Details
ISBN-13:
9783847335481
ISBN-10:
3847335480
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
Russian
More Product Details
Page Count:
180
Carton Quantity:
44
Product Dimensions:
6.00 x 0.41 x 9.00 inches
Weight:
0.60 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Descriptions, Reviews, Etc.
publisher marketing
Rassmatrivaetsya evolyutsiya marketinga vo vremennom protsesse, nachinaya s KhKh veka. Blagotvoritel'nost', metsenatstvo, sponsorstvo - vot pervye, posledovatel'nye shagi v evolyutsii marketinga partnerskikh otnosheniy. Analiziruyutsya osobennosti marketinga na sovremennom etape, glavnaya sredi kotorykh, vzaimootnosheniya s klientami. Opredelyaetsya sushchnost' marketinga partnerskikh otnosheniy, ego preimushchestva pered traditsionnym marketingom i tendentsii razvitiya. Osoboe vnimanie udelyaetsya marketingu partnerstva v obrazovanii. Imenno eta sfera preterpevaet segodnya ser'ezneyshie izmeneniya, i ot vybora partnerov vo mnogom zavisit ee dal'neyshee uspeshnoe razvitie. V kachestve partnerov u obrazovatel'nykh zavedeniy mogut vystupat' biznes-struktury, gosudarstvo i mestnye organy vlasti. Eta ideya poluchila razvitie v obrazovatel'nom proekte TEMPUS, opisannom v monografii. Podobnoe partnerskoe obrazovanie v proekte poluchilo nazvanie Tetragon. Interesen mekhanizm partnerskikh otnosheniy mezhdu uchastnikami Tetragon.
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$87.21