Assortimentnaya Politika - Faktor Uspekha V Konkurentnoy Bor'be
| AUTHOR | Gryaznova Yuliya; Sukhanova Tat'yana |
| PUBLISHER | LAP Lambert Academic Publishing (11/01/2011) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
V nauchno-issledovatel'skoy rabote predstavleny teoreticheskie i metodologicheskie osobennosti assortimentnoy politiki predpriyatiya, marketingovoe issledovanie predpochteniy potrebiteley i tovarovedov, issledovanie konkurentnoy sredy na rynke khlebobulochnykh izdeliy, razrabotany prakticheskie rekomendatsii po sovershenstvovaniyu assortimentnoy politiki OAO Penzenskiy khlebozavod 2 i dana otsenka effektivnosti prakticheskikh rekomendatsiy po sovershenstvovaniyu assortimentnoy politiki i predlozhennykh meropriyatiy prodvizheniya assortimentnoy produktsii."
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Product Format
Product Details
ISBN-13:
9783846531105
ISBN-10:
3846531103
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
Russian
More Product Details
Page Count:
284
Carton Quantity:
28
Product Dimensions:
6.00 x 0.64 x 9.00 inches
Weight:
0.92 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Descriptions, Reviews, Etc.
publisher marketing
V nauchno-issledovatel'skoy rabote predstavleny teoreticheskie i metodologicheskie osobennosti assortimentnoy politiki predpriyatiya, marketingovoe issledovanie predpochteniy potrebiteley i tovarovedov, issledovanie konkurentnoy sredy na rynke khlebobulochnykh izdeliy, razrabotany prakticheskie rekomendatsii po sovershenstvovaniyu assortimentnoy politiki OAO Penzenskiy khlebozavod 2 i dana otsenka effektivnosti prakticheskikh rekomendatsiy po sovershenstvovaniyu assortimentnoy politiki i predlozhennykh meropriyatiy prodvizheniya assortimentnoy produktsii."
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