Metodika razrabotki effektivnoy programmy prodvizheniya brenda
| AUTHOR | Brovkina Zarina; Sukhanova Tat'yana |
| PUBLISHER | LAP Lambert Academic Publishing (10/24/2011) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Uspeshnost' i tsennost' brenda opredelyayutsya garantirovannoy pribyl'yu za schyet bolee vysokikh ob"yemov prodazh tovarov dannogo brenda i garantirovannoy ekonomiey dlya vladel'tsa za schet optimizatsii kommercheskikh i marketingovykh zatrat kompanii. Ob"edinyaya eti vygody, razvitie brenda obespechivaet vladel'tsu bol'shie finansovye preimushchestva i vozmozhnosti. Dlya dostizheniya uspeshnosti brenda neobkhodimo razrabatyvat' kompleksnye programmy prodvizheniya, ispol'zuya ATL- i BTL- meropriyatiya, pri etom neobkhodimo uchityvat' dinamiku razvitiya rynka, osobennosti povedeniya i motivatsii potrebiteley, provedenie reklamnykh kampaniy osnovnykh konkurentov. Eto pozvolit predpriyatiyu maksimal'no produktivno ispol'zovat' imeyushchiesya resursy pri razrabotke programmy prodvizheniya brenda, chto, v svoyu ochered', povysit ekonomicheskuyu effektivnost' deyatel'nosti firmy.
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Product Format
Product Details
ISBN-13:
9783846527047
ISBN-10:
3846527041
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
Russian
More Product Details
Page Count:
220
Carton Quantity:
36
Product Dimensions:
6.00 x 0.50 x 9.00 inches
Weight:
0.72 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Descriptions, Reviews, Etc.
publisher marketing
Uspeshnost' i tsennost' brenda opredelyayutsya garantirovannoy pribyl'yu za schyet bolee vysokikh ob"yemov prodazh tovarov dannogo brenda i garantirovannoy ekonomiey dlya vladel'tsa za schet optimizatsii kommercheskikh i marketingovykh zatrat kompanii. Ob"edinyaya eti vygody, razvitie brenda obespechivaet vladel'tsu bol'shie finansovye preimushchestva i vozmozhnosti. Dlya dostizheniya uspeshnosti brenda neobkhodimo razrabatyvat' kompleksnye programmy prodvizheniya, ispol'zuya ATL- i BTL- meropriyatiya, pri etom neobkhodimo uchityvat' dinamiku razvitiya rynka, osobennosti povedeniya i motivatsii potrebiteley, provedenie reklamnykh kampaniy osnovnykh konkurentov. Eto pozvolit predpriyatiyu maksimal'no produktivno ispol'zovat' imeyushchiesya resursy pri razrabotke programmy prodvizheniya brenda, chto, v svoyu ochered', povysit ekonomicheskuyu effektivnost' deyatel'nosti firmy.
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