Marketing Tekhnologicheskikh Tovarov
| AUTHOR | Matkovskaya Yana |
| PUBLISHER | LAP Lambert Academic Publishing (06/15/2011) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Monografiya posvyashchena issledovaniyu marketinga tekhnologicheskikh tovarov. Analizu podvergaetsya teoreticheskaya konstruktsiya tekhnologii i ee transformatsiya v tovar. Issleduyutsya osobennosti tekhnologiy i sovremennogo rynka tekhnologiy, predlagaetsya metodologiya marketinga tekhnologicheskikh tovarov, vklyuchayushchaya ego razrabotku, formirovanie kompleksa marketinga i metodiku otsenki effektivnosti marketingovoy deyatel'nosti po kommertsializatsii innovatsiy. Nauchnoe izdanie rekomenduetsya dlya sub"ektov tekhnologicheskikh rynkov, venchurnykh kompaniy, spetsialistov po innovatsionnomu marketingu, innovatsionnomu menedzhmentu, a takzhe dlya prepodavateley ekonomicheskikh distsiplin, aspirantov i doktorantov. Mozhet byt' ispol'zovano v uchebnom protsesse pri prepodavanii distsiplin: marketing, marketingovye kommunikatsii, pablik rileyshnz, innovatsionnyy marketing, innovatsionnyy menedzhment, kommertsializatsiya innovatsiy, marketingovoe konsul'tirovanie i dr.
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Product Format
Product Details
ISBN-13:
9783844355024
ISBN-10:
3844355022
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
Russian
More Product Details
Page Count:
200
Carton Quantity:
40
Product Dimensions:
6.00 x 0.46 x 9.00 inches
Weight:
0.66 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Descriptions, Reviews, Etc.
publisher marketing
Monografiya posvyashchena issledovaniyu marketinga tekhnologicheskikh tovarov. Analizu podvergaetsya teoreticheskaya konstruktsiya tekhnologii i ee transformatsiya v tovar. Issleduyutsya osobennosti tekhnologiy i sovremennogo rynka tekhnologiy, predlagaetsya metodologiya marketinga tekhnologicheskikh tovarov, vklyuchayushchaya ego razrabotku, formirovanie kompleksa marketinga i metodiku otsenki effektivnosti marketingovoy deyatel'nosti po kommertsializatsii innovatsiy. Nauchnoe izdanie rekomenduetsya dlya sub"ektov tekhnologicheskikh rynkov, venchurnykh kompaniy, spetsialistov po innovatsionnomu marketingu, innovatsionnomu menedzhmentu, a takzhe dlya prepodavateley ekonomicheskikh distsiplin, aspirantov i doktorantov. Mozhet byt' ispol'zovano v uchebnom protsesse pri prepodavanii distsiplin: marketing, marketingovye kommunikatsii, pablik rileyshnz, innovatsionnyy marketing, innovatsionnyy menedzhment, kommertsializatsiya innovatsiy, marketingovoe konsul'tirovanie i dr.
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