This Project shows the circumstances which are becoming the hurdle in the way of 3G technology to its launch in Pakistan. Capital budgeting in the technological sector is the investment field in which the investment is particularly be defined in investment in 3G. We are living in the techno-graphic era. Everything in front of us used some kind of technology. The techno-graphics defined as, a segmentation which is used to measure and categorized the consumers over their ownership and attitudes toward their information and investment in technologies. Many people around us invest a lot in newer technologies as they feel technology made a psychological impact on their lives and having the new technology increase their reputation among their colleagues. In this era, we have so much diversified technologies that our mind suggest us to invest in all those technologies which can make our lives easier, but the investment and finances are the major setback for a person who is willing to invest in any technology.