Konkurentosposobnost' uchrezhdeniy vysshego professional'nogo obrazovaniya
| AUTHOR | Lipkina Elena |
| PUBLISHER | LAP Lambert Academic Publishing (07/25/2014) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Predstavleny rezul'taty issledovaniya po problemam obespecheniya konkurentosposobnosti uchrezhdeniy vysshego professional'nogo obrazovaniya v sovremennom rynochnom prostranstve i realizatsii marketinga v dostizhenii imi ustoychivogo konkurentnogo prevoskhodstva v dlitel'noy perspektive. Proveden ryad terminologicheskikh utochneniy i sformulirovana avtorskaya traktovka ponyatiynogo apparata kategorii konkurentosposobnost' uchrezhdeniy vysshego professional'nogo obrazovaniya, razrabotana metodika ee otsenki; obosnovano primenenie kontseptsii marketingovogo upravleniya v podderzhanii klyuchevykh konkurentnykh preimushchestv, opredelena ee spetsifika i predlozheny komponenty organizatsionnogo obespecheniya uspeshnoy realizatsii. Issledovaniya adresovany shirokomu krugu spetsialistov i uchenykh, interesuyushchikhsya problemami konkurentosposobnosti vuzov i roli marketinga v ikh dostizhenii, prepodavatelyam, nauchnym sotrudnikam, aspirantam i studentam vysshikh uchebnykh zavedeniy.
Show More
Product Format
Product Details
ISBN-13:
9783659577444
ISBN-10:
3659577448
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
Russian
More Product Details
Page Count:
292
Carton Quantity:
24
Product Dimensions:
6.00 x 0.66 x 9.00 inches
Weight:
0.95 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | General
Descriptions, Reviews, Etc.
publisher marketing
Predstavleny rezul'taty issledovaniya po problemam obespecheniya konkurentosposobnosti uchrezhdeniy vysshego professional'nogo obrazovaniya v sovremennom rynochnom prostranstve i realizatsii marketinga v dostizhenii imi ustoychivogo konkurentnogo prevoskhodstva v dlitel'noy perspektive. Proveden ryad terminologicheskikh utochneniy i sformulirovana avtorskaya traktovka ponyatiynogo apparata kategorii konkurentosposobnost' uchrezhdeniy vysshego professional'nogo obrazovaniya, razrabotana metodika ee otsenki; obosnovano primenenie kontseptsii marketingovogo upravleniya v podderzhanii klyuchevykh konkurentnykh preimushchestv, opredelena ee spetsifika i predlozheny komponenty organizatsionnogo obespecheniya uspeshnoy realizatsii. Issledovaniya adresovany shirokomu krugu spetsialistov i uchenykh, interesuyushchikhsya problemami konkurentosposobnosti vuzov i roli marketinga v ikh dostizhenii, prepodavatelyam, nauchnym sotrudnikam, aspirantam i studentam vysshikh uchebnykh zavedeniy.
Show More
Your Price
$106.32