Klasternyy podkhod pri formirovanii strategii razvitiya turizma
AUTHOR | Nedosvitiy Natal'ya |
PUBLISHER | LAP Lambert Academic Publishing (02/07/2013) |
PRODUCT TYPE | Paperback (Paperback) |
Description
Monografiya raskryvaet klyuchevye aspekty kompleksnogo strategicheskogo razvitiya territorii posredstvom klasternykh struktur, chto zastavlyaet po-novomu interpretirovat' tseli, zadachi i roli uchastnikov dannogo protsessa. Provedeno issledovanie sovremennykh podkhodov k upravleniyu strategicheskim regional'nym razvitiem kak v Rossii, tak i za rubezhom, proizvedena otsenka ikh dostoinstv i nedostatkov. V fokuse vnimaniya - strategiya razvitiya regional'nogo turizma na osnove integratsionnykh mezhotraslevykh mekhanizmov s uchetom spetsifiki territorial'nogo marketinga. V kachestve sub"ekta issledovaniya vybran dotatsionnyy region (na primere Chuvashskoy Respubliki), tak kak aktual'nost' poiska dopolnitel'nykh istochnikov dokhoda i effektivnoe ispol'zovanie turistsko-rekreatsionnykh resursov ochen' vazhna dlya podobnykh oblastey. Predlozhena metodika provedeniya kompleksnogo issledovaniya turisticheskogo potentsiala territorii s uchetom sinergeticheskogo effekta ot soputstvuyushchikh i podderzhivayushchikh otrasley. Osoboe vnimanie udelyaetsya priemam formirovaniya i realizatsii innovatsionnoy strategii klasternogo razvitiya turisticheskoy sfery v regione.
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Product Format
Product Details
ISBN-13:
9783659336393
ISBN-10:
3659336394
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
Russian
More Product Details
Page Count:
164
Carton Quantity:
50
Product Dimensions:
6.00 x 0.38 x 9.00 inches
Weight:
0.55 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | General
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publisher marketing
Monografiya raskryvaet klyuchevye aspekty kompleksnogo strategicheskogo razvitiya territorii posredstvom klasternykh struktur, chto zastavlyaet po-novomu interpretirovat' tseli, zadachi i roli uchastnikov dannogo protsessa. Provedeno issledovanie sovremennykh podkhodov k upravleniyu strategicheskim regional'nym razvitiem kak v Rossii, tak i za rubezhom, proizvedena otsenka ikh dostoinstv i nedostatkov. V fokuse vnimaniya - strategiya razvitiya regional'nogo turizma na osnove integratsionnykh mezhotraslevykh mekhanizmov s uchetom spetsifiki territorial'nogo marketinga. V kachestve sub"ekta issledovaniya vybran dotatsionnyy region (na primere Chuvashskoy Respubliki), tak kak aktual'nost' poiska dopolnitel'nykh istochnikov dokhoda i effektivnoe ispol'zovanie turistsko-rekreatsionnykh resursov ochen' vazhna dlya podobnykh oblastey. Predlozhena metodika provedeniya kompleksnogo issledovaniya turisticheskogo potentsiala territorii s uchetom sinergeticheskogo effekta ot soputstvuyushchikh i podderzhivayushchikh otrasley. Osoboe vnimanie udelyaetsya priemam formirovaniya i realizatsii innovatsionnoy strategii klasternogo razvitiya turisticheskoy sfery v regione.
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