Back to Search

Klasternyy podkhod pri formirovanii strategii razvitiya turizma

AUTHOR Nedosvitiy Natal'ya
PUBLISHER LAP Lambert Academic Publishing (02/07/2013)
PRODUCT TYPE Paperback (Paperback)

Description
Monografiya raskryvaet klyuchevye aspekty kompleksnogo strategicheskogo razvitiya territorii posredstvom klasternykh struktur, chto zastavlyaet po-novomu interpretirovat' tseli, zadachi i roli uchastnikov dannogo protsessa. Provedeno issledovanie sovremennykh podkhodov k upravleniyu strategicheskim regional'nym razvitiem kak v Rossii, tak i za rubezhom, proizvedena otsenka ikh dostoinstv i nedostatkov. V fokuse vnimaniya - strategiya razvitiya regional'nogo turizma na osnove integratsionnykh mezhotraslevykh mekhanizmov s uchetom spetsifiki territorial'nogo marketinga. V kachestve sub"ekta issledovaniya vybran dotatsionnyy region (na primere Chuvashskoy Respubliki), tak kak aktual'nost' poiska dopolnitel'nykh istochnikov dokhoda i effektivnoe ispol'zovanie turistsko-rekreatsionnykh resursov ochen' vazhna dlya podobnykh oblastey. Predlozhena metodika provedeniya kompleksnogo issledovaniya turisticheskogo potentsiala territorii s uchetom sinergeticheskogo effekta ot soputstvuyushchikh i podderzhivayushchikh otrasley. Osoboe vnimanie udelyaetsya priemam formirovaniya i realizatsii innovatsionnoy strategii klasternogo razvitiya turisticheskoy sfery v regione.
Show More
Product Format
Product Details
ISBN-13: 9783659336393
ISBN-10: 3659336394
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: Russian
More Product Details
Page Count: 164
Carton Quantity: 50
Product Dimensions: 6.00 x 0.38 x 9.00 inches
Weight: 0.55 pound(s)
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | General
Descriptions, Reviews, Etc.
publisher marketing
Monografiya raskryvaet klyuchevye aspekty kompleksnogo strategicheskogo razvitiya territorii posredstvom klasternykh struktur, chto zastavlyaet po-novomu interpretirovat' tseli, zadachi i roli uchastnikov dannogo protsessa. Provedeno issledovanie sovremennykh podkhodov k upravleniyu strategicheskim regional'nym razvitiem kak v Rossii, tak i za rubezhom, proizvedena otsenka ikh dostoinstv i nedostatkov. V fokuse vnimaniya - strategiya razvitiya regional'nogo turizma na osnove integratsionnykh mezhotraslevykh mekhanizmov s uchetom spetsifiki territorial'nogo marketinga. V kachestve sub"ekta issledovaniya vybran dotatsionnyy region (na primere Chuvashskoy Respubliki), tak kak aktual'nost' poiska dopolnitel'nykh istochnikov dokhoda i effektivnoe ispol'zovanie turistsko-rekreatsionnykh resursov ochen' vazhna dlya podobnykh oblastey. Predlozhena metodika provedeniya kompleksnogo issledovaniya turisticheskogo potentsiala territorii s uchetom sinergeticheskogo effekta ot soputstvuyushchikh i podderzhivayushchikh otrasley. Osoboe vnimanie udelyaetsya priemam formirovaniya i realizatsii innovatsionnoy strategii klasternogo razvitiya turisticheskoy sfery v regione.
Show More
Your Price  $87.21
Paperback