Sinergetika formirovaniya konkurentosposobnogo assortimenta obuvi
AUTHOR | Kompanchenko Ekaterina; Osina Tat'yana; Prokhorov Vladimir |
PUBLISHER | LAP Lambert Academic Publishing (10/26/2012) |
PRODUCT TYPE | Paperback (Paperback) |
Description
V monografii avtory vpervye sformulirovali znachimost' assortimentnoy politiki dlya ustoychivoy raboty predpriyatiy legkoy promyshlennosti v konkurentnoy srede nestabil'nogo sprosa. Obosnovannost' etikh vyvodov podtverzhdena ne tol'ko predlozheniem po vypusku takogo assortimentnogo ryada, kotoryy udovletvoryal by potrebnosti potrebiteley etikh regionov, no i s obosnovaniem togo, chto on budet vostrebovan i konkurentosposoben za schet gramotnogo resheniya voprosov, svyazannykh s razrabotkoy i primeneniem marketingovykh priyemov. Obosnovano reshenie voprosa o sprose na obuv' za schyet var'irovaniya tsenoy na produktsiyu, izgotavlivaemuyu v ramkakh klastera s tsel'yu obespecheniya ey preimushchestv na otechestvennykh rynkakh s nestabil'nym sprosom, vospolniv imeyushchiysya segodnya defitsit obuvi. Monografiya prednaznachena dlya prepodavateley, aspirantov, magistrov, studentov, bakalavrov i spetsiali-stov predpriyatiy lyegkoy promyshlennosti
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Product Format
Product Details
ISBN-13:
9783659274398
ISBN-10:
3659274399
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
Russian
More Product Details
Page Count:
284
Carton Quantity:
28
Product Dimensions:
6.00 x 0.64 x 9.00 inches
Weight:
0.92 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Technology & Engineering | General
Descriptions, Reviews, Etc.
publisher marketing
V monografii avtory vpervye sformulirovali znachimost' assortimentnoy politiki dlya ustoychivoy raboty predpriyatiy legkoy promyshlennosti v konkurentnoy srede nestabil'nogo sprosa. Obosnovannost' etikh vyvodov podtverzhdena ne tol'ko predlozheniem po vypusku takogo assortimentnogo ryada, kotoryy udovletvoryal by potrebnosti potrebiteley etikh regionov, no i s obosnovaniem togo, chto on budet vostrebovan i konkurentosposoben za schet gramotnogo resheniya voprosov, svyazannykh s razrabotkoy i primeneniem marketingovykh priyemov. Obosnovano reshenie voprosa o sprose na obuv' za schyet var'irovaniya tsenoy na produktsiyu, izgotavlivaemuyu v ramkakh klastera s tsel'yu obespecheniya ey preimushchestv na otechestvennykh rynkakh s nestabil'nym sprosom, vospolniv imeyushchiysya segodnya defitsit obuvi. Monografiya prednaznachena dlya prepodavateley, aspirantov, magistrov, studentov, bakalavrov i spetsiali-stov predpriyatiy lyegkoy promyshlennosti
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