In recent decades, policymakers all over the world have sought to strengthen the meaning and effect of public, non-medical healthcare. This publication is the result of the research initiation project »Arteria Danubia ? Analysis and Discussion on the Implementation of Model Health Regions in the Upper and Lower Reaches of the Danube« (2017 to 2019), which focused on healthcare in Bulgaria, Germany and Hungary. In this book, researchers from the participating universities and organizations explore the topic of public health in all its facets: How can public policy and education influence people's health? How are lifestyle-related diseases to be avoided? And how best to implement digital healthcare solutions?
Contents- Public Health- Medicine- Digitalization
The EditorsProf. Dr. Manfred Cassens is a professor of health management at FOM University of Applied Sciences inMunich, Germany, as well as director at the FOM Institute of Health & Social Affairs. His research focuses mainly on health equality and health promotion.Dr. Zsófia Kollányi is a senior lecturer at the faculty of social sciences at Eötvös Loránd University in Budapest, Hungary. Her main field of research is health equality and its social and economic roots and consequences.Prof. Dr. Aleksandar Tsenov is associate professor for telecommunications and chair of communications networks at the Technical University of Sofia, Bulgaria. His research focuses on the management of information and communication systems.

This edition results from the research initiation project Arteria danubia (ArDa), with which a research association of Danube riparian states was established. The subject were and are health regions, which have to cope with very heterogeneous challenges due to their different starting situations in Germany, Hungary and Bulgaria. Health regions, as described in this work from five perspectives, represent a primarily organisational category in which health is managed. In addition, digital search engines and assistance systems are becoming more and more important - in the narrower context of health regions. Therefore, another thematic block deals with the topics of health literacy and these very search engines. Which are used how, and on what cognitive basis? It goes without saying that the therapy of patients affected by severe changes also takes place in the regions. Two oncological and one contribution to dehydrogenation prophylaxis constitute this third perspective of the book.