Marketing Library and Information Services: International Perspectives
PUBLISHER | K.G. Saur Verlag (02/22/2006) |
PRODUCT TYPE | Hardcover (Hardcover) |
Description
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
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Product Format
Product Details
ISBN-13:
9783598117534
ISBN-10:
3598117531
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
435
Carton Quantity:
18
Product Dimensions:
6.00 x 1.00 x 9.00 inches
Weight:
1.66 pound(s)
Country of Origin:
DE
Subject Information
BISAC Categories
Reference | General
Reference | Library & Information Science - General
Reference | Marketing - General
Grade Level:
Post Graduate
- Post Graduate
Dewey Decimal:
021.7
Descriptions, Reviews, Etc.
publisher marketing
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
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List Price $193.99
Your Price
$192.05