A Global View on Intercultural Management: Challenges in a Globalized World
AUTHOR | Rothlauf, Jrgen |
PUBLISHER | Walter de Gruyter (10/27/2014) |
PRODUCT TYPE | Paperback (Paperback) |
Description
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
Show More
Product Format
Product Details
ISBN-13:
9783110400625
ISBN-10:
3110400626
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
360
Carton Quantity:
12
Product Dimensions:
6.69 x 0.74 x 9.61 inches
Weight:
1.24 pound(s)
Feature Codes:
Bibliography,
Index
Country of Origin:
DE
Subject Information
BISAC Categories
Business & Economics | Human Resources & Personnel Management
Grade Level:
College Freshman
- College Senior
Dewey Decimal:
658.3
Library of Congress Control Number:
2015410518
Descriptions, Reviews, Etc.
publisher marketing
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
Show More
List Price $56.00
Your Price
$40.32