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A Global View on Intercultural Management: Challenges in a Globalized World

AUTHOR Rothlauf, Jrgen
PUBLISHER Walter de Gruyter (10/27/2014)
PRODUCT TYPE Paperback (Paperback)

Description
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
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Product Format
Product Details
ISBN-13: 9783110400625
ISBN-10: 3110400626
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 360
Carton Quantity: 12
Product Dimensions: 6.69 x 0.74 x 9.61 inches
Weight: 1.24 pound(s)
Feature Codes: Bibliography, Index
Country of Origin: DE
Subject Information
BISAC Categories
Business & Economics | Human Resources & Personnel Management
Grade Level: College Freshman - College Senior
Dewey Decimal: 658.3
Library of Congress Control Number: 2015410518
Descriptions, Reviews, Etc.
publisher marketing
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
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Your Price  $40.32
Paperback