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Big Enough: Building a Business That Scales with Your Lifestyle

AUTHOR Lefever, Lee
PUBLISHER Page Two Books, Inc. (09/15/2020)
PRODUCT TYPE Paperback (Paperback)

Description

An eye-opening antidote to the endless-growth mindset, Big Enough offers an alternative path to career success.

In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Lee takes you through the multiple business models they pursued--marketplace, digital product licensing, subscription services, distribution partnerships, and more--and offers his best tips for how you, too, can build a lightweight business that supports a life you love. A must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, Big Enough arms you with insights into how technology and innovation are changing the face of business--and how the science of happiness and the pursuit of values can help redefine what it means to be successful.

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Product Format
Product Details
ISBN-13: 9781989603185
ISBN-10: 1989603181
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 176
Carton Quantity: 60
Product Dimensions: 5.50 x 0.60 x 8.40 inches
Weight: 0.50 pound(s)
Feature Codes: Bibliography, Price on Product
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Entrepreneurship
Business & Economics | Small Business - General
Business & Economics | Home-based Businesses
Grade Level: College Freshman - 5th Grade
Dewey Decimal: 658.401
Descriptions, Reviews, Etc.
publisher marketing

An eye-opening antidote to the endless-growth mindset, Big Enough offers an alternative path to career success.

In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Lee takes you through the multiple business models they pursued--marketplace, digital product licensing, subscription services, distribution partnerships, and more--and offers his best tips for how you, too, can build a lightweight business that supports a life you love. A must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, Big Enough arms you with insights into how technology and innovation are changing the face of business--and how the science of happiness and the pursuit of values can help redefine what it means to be successful.

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Your Price  $18.94
Paperback