Big Enough: Building a Business That Scales with Your Lifestyle
AUTHOR | Lefever, Lee |
PUBLISHER | Page Two Books, Inc. (09/15/2020) |
PRODUCT TYPE | Paperback (Paperback) |
Description
An eye-opening antidote to the endless-growth mindset, Big Enough offers an alternative path to career success.
In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Lee takes you through the multiple business models they pursued--marketplace, digital product licensing, subscription services, distribution partnerships, and more--and offers his best tips for how you, too, can build a lightweight business that supports a life you love. A must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, Big Enough arms you with insights into how technology and innovation are changing the face of business--and how the science of happiness and the pursuit of values can help redefine what it means to be successful.
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Product Format
Product Details
ISBN-13:
9781989603185
ISBN-10:
1989603181
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
176
Carton Quantity:
60
Product Dimensions:
5.50 x 0.60 x 8.40 inches
Weight:
0.50 pound(s)
Feature Codes:
Bibliography,
Price on Product
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Entrepreneurship
Business & Economics | Small Business - General
Business & Economics | Home-based Businesses
Grade Level:
College Freshman
- 5th Grade
Dewey Decimal:
658.401
Descriptions, Reviews, Etc.
publisher marketing
An eye-opening antidote to the endless-growth mindset, Big Enough offers an alternative path to career success.
In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Lee takes you through the multiple business models they pursued--marketplace, digital product licensing, subscription services, distribution partnerships, and more--and offers his best tips for how you, too, can build a lightweight business that supports a life you love. A must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, Big Enough arms you with insights into how technology and innovation are changing the face of business--and how the science of happiness and the pursuit of values can help redefine what it means to be successful.
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Your Price
$18.94