21st century leadership is a whole new world More than ever before, everybody can lead--because everybody can serve. 'Serve to Lead' equips you with the tools to prevail--whether you're a CEO or just starting out, whether you're an entrepreneur or work in a large company, government agency, a not-for-profit organization or the military. Extensive interviews, business case studies, psychological research, biography, history and literature inform this award-winning leadership manual. 'Serve to Lead' equips you with the tools to make your unique contribution as a leader. From the raw material of your life and work you can create your own "masterpiece of service."