La cultura de grupo es una de las mayores fuerzas que existen. Podemos percibir su presencia en los negocios de xito, en los equipos que lideran los campeonatos y en las familias m s pr speras, y enseguida notamos cu ndo falta y cu ndo se ha vuelto t xica. Todos queremos implantar una cultura fuerte en nuestras respectivas organizaciones, comunidades y familias. Sabemos que funciona, pero no sabemos con exactitud c mo.

Solemos considerarla un rasgo grupal, como el ADN. Las culturas s lidas y bien fundamentadas como las de Google, Disney o los SEAL de la Armada estadounidense parecen tan singulares y caracter sticas que podr an calificarse de inamovibles, como si de alguna manera estuvieran predestinadas a ser as . De acuerdo a este razonamiento, unos grupos son agraciados con una cultura s lida y otros no.

Este libro adopta una perspectiva distinta. Tras investigar los grupos de mayor xito del mundo, Daniel Coyle lleg a la conclusi n de que sus respectivas culturas nac an de un conjunto espec fico de habilidades que aprovechan el potencial de nuestro cerebro social.

La habilidad 1, Labrar la seguridad , profundiza en c mo las se ales de vinculaci n establecen lazos de pertenencia y de identidad.

La habilidad 2, Comparte la vulnerabilidad , explica c mo el h bito de afrontar riesgos comunes propicia la cooperaci n basada en la confianza.

Y la habilidad 3, Define un prop sito , detalla c mo las narraciones implantan objetivos y valores comunes.

Con extraordinaria amenidad, este libro explora c mo funciona cada una de estas tres habilidades y da a conocer las experiencias de los grupos y los l deres que emplean estos m todos a diario en un mundo siempre cambiante. Aunque pueda parecer que una cultura de xito se consigue por arte de magia, no es as . La cultura es un conjunto de relaciones vivas con un objetivo com n. No es algo que seas, sino algo que haces.

ENGLISH DESCRIPTION

The New York Times bestselling author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow's leaders with the tools to build a cohesive, motivated culture.
Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing?

In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations--including the U.S. Navy's SEAL Team Six, IDEO, and the San Antonio Spurs--and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

Culture is not something you are--it's something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.

Advance praise for The Culture Code:

"I've been waiting years for someone to write this book--I've built it up in my mind into something extraordinary. But it is even better than I imagined. Daniel Coyle has produced a truly brilliant, mesmerizing read that demystifies the magic of great groups. It blows all other books on culture right out of the water."--Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take

"If you want to understand how successful groups work--the signals they transmit, the language they speak, the cues that foster creativity--you won't find a more essential guide than The Culture Code."--Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better