Services Marketing: People, Technology, Strategy (Ninth Edition)
| AUTHOR | Wirtz, Jochen; Lovelock, Christopher |
| PUBLISHER | World Scientific Publishing Company (10/28/2021) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources: Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.Key Features:
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Product Format
Product Details
ISBN-13:
9781944659820
ISBN-10:
194465982X
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
684
Carton Quantity:
40
Product Dimensions:
8.43 x 0.94 x 10.94 inches
Weight:
3.00 pound(s)
Feature Codes:
Bibliography,
Index,
Illustrated
Country of Origin:
SG
Subject Information
BISAC Categories
Business & Economics | International - Marketing
Business & Economics | Marketing - General
Business & Economics | Industries - Service
Dewey Decimal:
658.8
Library of Congress Control Number:
2021023736
Descriptions, Reviews, Etc.
publisher marketing
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources: Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.Key Features:
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List Price $59.90
Your Price
$59.30