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Kill the Company: End the Status Quo, Start an Innovation Revolution

AUTHOR Bodell, Lisa
PUBLISHER Routledge (06/21/2012)
PRODUCT TYPE Hardcover (Hardcover)

Description
In the ever-changing world of business, we've arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach our potential. Stuck in the land of status quo, we've forgotten how to think. The very structures put in place to help businesses grow are now holding us back;; it's time to Kill the Company. This book is a call to arms: to start a revolution in how we think and work. But instead of more one-size-fits-all change initiatives forced upon employees, we need to embrace small changes that create ripple effects throughout the organization. Lisa Bodell urges companies to move from "Zombies, Inc." to "Think, Inc." Thinking can no longer be exclusive to the creative team or lead strategists. A culture of curiosity must be fostered among the ranks to shake up our standard practices, from unproductive meetings to go-nowhere strategic planning. This revolution can and will awaken our ability to think, and ultimately, to innovate and grow.
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Product Format
Product Details
ISBN-13: 9781937134020
ISBN-10: 1937134024
Binding: Hardback or Cased Book (Sewn)
Content Language: English
More Product Details
Page Count: 264
Carton Quantity: 30
Product Dimensions: 5.91 x 0.79 x 9.13 inches
Weight: 1.27 pound(s)
Feature Codes: Bibliography, Index, Dust Cover, Price on Product, Table of Contents, Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Organizational Development
Business & Economics | Structural Adjustment
Business & Economics | Workplace Culture
Dewey Decimal: 658.406
Descriptions, Reviews, Etc.
publisher marketing
In the ever-changing world of business, we've arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach our potential. Stuck in the land of status quo, we've forgotten how to think. The very structures put in place to help businesses grow are now holding us back;; it's time to Kill the Company. This book is a call to arms: to start a revolution in how we think and work. But instead of more one-size-fits-all change initiatives forced upon employees, we need to embrace small changes that create ripple effects throughout the organization. Lisa Bodell urges companies to move from "Zombies, Inc." to "Think, Inc." Thinking can no longer be exclusive to the creative team or lead strategists. A culture of curiosity must be fostered among the ranks to shake up our standard practices, from unproductive meetings to go-nowhere strategic planning. This revolution can and will awaken our ability to think, and ultimately, to innovate and grow.
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List Price $39.99
Your Price  $28.79
Hardcover