Lola Bailey MA (HRM) has over 20 years' blue-chip experience in coaching, sales and market development and is an Affiliate Member of the Institute of Digital Marketing. Lola is also a freelance writer who has successfully published and edited a small business magazine, and has been featured in local newspapers, as well as Enterprise Nation's 'bible' for small businesses, Working 5 to 9. She is an enthusiastic champion of start-ups, supporting their endeavours both offline and online. Her online business hub, where small businesses and start-ups can learn internet marketing strategies, can be found at www.ihubbusiness.co.uk. The site and its social media counterparts have been built using most of the techniques found in this book. Lola lives in London and is married with two children.