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The Measurement Revolution: How To Thrive With Digital Analytics
AUTHOR | Gutkowski, Greg |
PUBLISHER | Createspace Independent Publishing Platform (08/03/2018) |
PRODUCT TYPE | Paperback (Paperback) |
Description
The cost of collecting, storing, and analyzing data has decreased about 10,000 times over the last 20 years In addition, technology experts agree that this trend of lower technology prices will last at least another 20 years.Therefore, we can measure, record, analyze, and communicate at rapidly decreasing costs at a rate never experienced in human history. This leads to the two major benefits:1.Measuring phenomena that existed before but have never been measured.2.Measuring more frequently and precisely the manual processes that existed before.Measuring more, faster, and better may yield tremendous business benefits, but only if you know when the cost of measurement is less than the benefit of the measurement. This is, in essence, what this book is all about.
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Product Format
Product Details
ISBN-13:
9781724820525
ISBN-10:
1724820524
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
194
Carton Quantity:
40
Product Dimensions:
5.90 x 0.60 x 8.80 inches
Weight:
0.60 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Strategic Planning
Descriptions, Reviews, Etc.
publisher marketing
The cost of collecting, storing, and analyzing data has decreased about 10,000 times over the last 20 years In addition, technology experts agree that this trend of lower technology prices will last at least another 20 years.Therefore, we can measure, record, analyze, and communicate at rapidly decreasing costs at a rate never experienced in human history. This leads to the two major benefits:1.Measuring phenomena that existed before but have never been measured.2.Measuring more frequently and precisely the manual processes that existed before.Measuring more, faster, and better may yield tremendous business benefits, but only if you know when the cost of measurement is less than the benefit of the measurement. This is, in essence, what this book is all about.
Show More