The systems that support the accumulation, processing and distribution of information across social collectives, fall under the umbrella of social computing. It is a branch of computer science that lies at the intersection of computational systems and social behavior. Social computing involves the recreation of social conventions and social contexts by using software and technology. There are several technologically and socially oriented principles of social computing such as collective intelligence, network effects, lightweight models, unbounded collaboration, etc. The computational systems which support social interactions among groups of people are known as social software. Some of the examples of social software are social media, blogs and online gaming. Groups of people can interact with each other via these computing systems in a variety of ways. The ever growing need of advanced technology is the reason that has fueled the research in the field of social computing in recent times. This book brings forth some of the most innovative concepts and elucidates the unexplored aspects of social computing. It is a resource guide for experts as well as students.