Congratulations on the opening of your new retail store You have worked hard to make your store a reality--now it is time to introduce your store to the all-important three-mile trade area surrounding it. Creating an exciting grand opening requires work upfront, but in the long run will make your store start off on the right foot in your community. It is critical to make a great first impression to both the community as well as your individual customers - and jump-start sales.This guidebook is designed to give you "how-to" instructions to make your grand opening a huge success. The key to a great grand opening is to use a variety of techniques included in this manual to call attention to your new store. That way, you will significantly enhance your store's image. In the end, there are many results you should look to achieve with a successful event. All in all, your goal is to create a buzz in the community that your store is now open and ready for business. Successful grand openings are able to attract enough of their target customers to their store and then provide those customers excellent service and products that have them returning again and again. This is the great type of killer grand opening you want to experience at your own store