ISBN 9781544351490 is out of print and is currently unavailable, alternate formats (if applicable) are shown below.
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Social Marketing: Behavior Change for Social Good (Out of print)
| AUTHOR | Kotler, Philip; Kotler, Philip; Lee, Nancy R. |
| PUBLISHER | Sage Publications, Inc (02/18/2019) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Successful social marketing holds the power to change the world.
For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
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Product Format
Product Details
ISBN-13:
9781544351490
ISBN-10:
1544351496
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0006
More Product Details
Page Count:
624
Carton Quantity:
2
Product Dimensions:
7.40 x 0.90 x 9.10 inches
Weight:
2.05 pound(s)
Feature Codes:
Bibliography,
Index,
Price on Product,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Dewey Decimal:
658.8
Library of Congress Control Number:
2018040810
Descriptions, Reviews, Etc.
publisher marketing
Successful social marketing holds the power to change the world.
For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
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List Price $125.00
Your Price
$123.75