Scaling the Revenue Engine: Volume 1
| AUTHOR | Mohr, Tom |
| PUBLISHER | Bookbaby (11/02/2018) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
The prevailing model of revenue generation conceives of marketing, sales, customer success, finance, and product development as separate activities. But two years of in-depth research and extensive input from world-class practitioners makes clear that the prevailing model is broken. In Scaling the Revenue Engine, Tom Mohr shows that best practice revenue engines are built as whole systems, bounded by unit economics, with end-to-end workflows and data flows that support orchestrated prospect and customer engagement. Every step is tracked by metrics. Teams leverage data to continuously improve everything. Mohr gives CEOs and their teams the tools and frameworks they need to scale. He maps out every component of a successful revenue engine and provides practical advice for making engine improvements at every stage of a company, for every variation of business model. Scaling the Revenue Engine is a comprehensive, practical, and powerful tool for business acceleration.
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Product Format
Product Details
ISBN-13:
9781543948981
ISBN-10:
1543948987
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
304
Carton Quantity:
14
Product Dimensions:
6.00 x 0.90 x 8.90 inches
Weight:
1.20 pound(s)
Feature Codes:
Bibliography,
Price on Product,
Maps,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Entrepreneurship
Library of Congress Control Number:
2018961025
Descriptions, Reviews, Etc.
publisher marketing
The prevailing model of revenue generation conceives of marketing, sales, customer success, finance, and product development as separate activities. But two years of in-depth research and extensive input from world-class practitioners makes clear that the prevailing model is broken. In Scaling the Revenue Engine, Tom Mohr shows that best practice revenue engines are built as whole systems, bounded by unit economics, with end-to-end workflows and data flows that support orchestrated prospect and customer engagement. Every step is tracked by metrics. Teams leverage data to continuously improve everything. Mohr gives CEOs and their teams the tools and frameworks they need to scale. He maps out every component of a successful revenue engine and provides practical advice for making engine improvements at every stage of a company, for every variation of business model. Scaling the Revenue Engine is a comprehensive, practical, and powerful tool for business acceleration.
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Your Price
$28.59