Managers who fail to effectively inspire change, develop, train, and motivate their employees contribute to lower productivity and morale. One of the single highest contributors to employee turnover is ineffective management. Whether you are a new or experienced manager, you can learn to drive creativity, productivity and organizational success by adopting strategies that place a high degree of value on the unique talents and strengths possessed by every member of your staff. Author, Diane L. Martin explores the pitfalls of failing to identify and exploit human potential, and prescribes specific techniques for managing an organization's single most important and expensive asset. She has more than ten years of managerial experience, and she is a certified Senior Professional in Human Resources.