Innovative Perspectives on Tourism Discourse
PUBLISHER | Business Science Reference (08/10/2017) |
PRODUCT TYPE | Hardcover (Hardcover) |
Description
The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
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Product Format
Product Details
ISBN-13:
9781522529309
ISBN-10:
1522529306
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
388
Carton Quantity:
9
Product Dimensions:
8.50 x 0.88 x 11.00 inches
Weight:
2.61 pound(s)
Feature Codes:
Bibliography,
Index
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Industries - Hospitality, Travel & Tourism
Business & Economics | Business Communication - General
Dewey Decimal:
338.479
Library of Congress Control Number:
2017012036
Descriptions, Reviews, Etc.
publisher marketing
The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
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List Price $225.00
Your Price
$222.75