Marketing Research: Planning, Process, Practice
| AUTHOR | Gad Mohsen, Marwa; Fourali, Chahid; Gad Mohsen, Marwa et al. |
| PUBLISHER | Sage Publications Ltd (01/04/2018) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.
To aid students in their research project, each chapter features a collection of learning features, such as:
The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.
To aid students in their research project, each chapter features a collection of learning features, such as:
- Case studies and international real-world examples
- Ethics boxes - Highlighting ethical implications in research projects
- Advanced boxes - Signaling more challenging topics students can return to after they have mastered the basics
- Activity boxes - Encouraging students to understand how what they have learned applies to their own experiences
The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections.
Suitable reading for students who are undertaking a marketing research project.
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Product Format
Product Details
ISBN-13:
9781446294352
ISBN-10:
1446294358
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
432
Carton Quantity:
10
Product Dimensions:
7.60 x 1.00 x 9.80 inches
Weight:
2.30 pound(s)
Feature Codes:
Bibliography,
Index,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - Research
Dewey Decimal:
658.83
Library of Congress Control Number:
2017940908
Descriptions, Reviews, Etc.
publisher marketing
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.
To aid students in their research project, each chapter features a collection of learning features, such as:
The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.
To aid students in their research project, each chapter features a collection of learning features, such as:
- Case studies and international real-world examples
- Ethics boxes - Highlighting ethical implications in research projects
- Advanced boxes - Signaling more challenging topics students can return to after they have mastered the basics
- Activity boxes - Encouraging students to understand how what they have learned applies to their own experiences
The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections.
Suitable reading for students who are undertaking a marketing research project.
Show More
List Price $251.00
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