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Service Business Development: Strategies for Value Creation in Manufacturing Firms

AUTHOR Gebauer, Heiko; Fischer, Thomas; Fleisch, Elgar
PUBLISHER Cambridge University Press (06/05/2012)
PRODUCT TYPE eBook (Open Ebook)

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ISBN-13: 9781139136730
ISBN-10: 1139136739
Content Language: English
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Carton Quantity: 0
Feature Codes: Bibliography
Country of Origin: US
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BISAC Categories
Business & Economics | Strategic Planning
Dewey Decimal: 658.401
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Author: Gebauer, Heiko
Heiko Gebauer is Associate Professor at the Swiss Federal Institute of Aquatic Science and Technology (Eawag) and at the Institute of Technology Management at the University of St Gallen. His research focuses on service and innovation management in infrastructure sectors, service business development in manufacturing companies and value creation in public transit services. He is also an adjunct professor at the Service Research Center at the Karlstad University in Sweden.
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