Parents warn kids to avoid being a 'big fish in a small pond'. Bad advice mom and dad Rather than focusing on stardom and trying to be everything to everyone, resources are better spent identifying, researching, entering, and dominating smaller niche markets. In other words, becoming a Market Shark. If you would rather be famous than rich, don't read this book. This book is your tour guide to becoming a Market Shark: the top of the food chain in niche markets where your most valuable clients live. Becoming a Market Shark is a process where you can determine the markets you want to own, ascend to the position of 'top choice' in that niche, and take methodical steps and establish the business development habits to keep your position and profitability at the front of the pack. Eat or be eaten. . .