DNA Interactive (DNAi) is a multimedia resource for high school and introductory college biology that shows how we came to understand the language of DNA, how we bend it to our own service, and what it can tell us about who we are. The DNAi products--an award winning website (http: //www.dnai.org) and the DVD--are the result of a two-year collaboration between scientists, educators, and film-makers on three continents. It includes more than 200 video clips and animations; video interviews with 11 Nobel Laureates and more than 50 other scientists, clinicians, and patients; and spectacular 3-D animations that illustrate intracellular processes and explore aspects of DNA science.