Usually a passion for creation inspired these go-getters--whether casting red-hot liquid steel into industrial products (Fred Wile, Meridian); constructing buildings (Roy Anderson III, Gulfport; Bill Yates Jr., Philadelphia; and William Yates III, Biloxi); making agricultural products grow (Janice and Allen Eubanks, Lucedale; and Mike Sanders, Cleveland); delivering and installing furniture (Johnnie Terry, Jackson); using technology to improve systems (John Palmer and Joel Bomgar, and Toni and Bill Cooley, Jackson; and Billy and Linda Howard, Laurel); expanding food operations (Dr. S. L. Sethi, Jackson; and Don Newcomb, Oxford); or sharing the sheer love of music (Hartley Peavey, Meridian), food (Robert St. John, Hattiesburg), art (Erin Hayne and Nuno Gonalves Ferreira, Jackson), or books (John Evans, Jackson; and Richard Howorth, Oxford). Social and cultural entrepreneurs made their marks as well, including those focused on social justice (Martha Bergmark, Jackson); access to health care (Aaron Shirley, Jackson); and public education (Jack Reed, Tupelo). Few if any books have focused exclusively on this aspect of the state's history.

Altogether the stories, accompanied by seventy black-and-white photographs, illustrate common traits, including plentiful vision, fierce drive, willingness to take risks and change for a better way, the ability to innovate, solve problems, and turn luck (both good and bad) to advantage. Most of these entrepreneurs generously share the rewards of their hard work and ingenuity with their communities.