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Mindtapv2.0 for Lamb/Hair/McDaniel's Mktg, 1 Term Printed Access Card
| AUTHOR | McDaniel, Carl; Lamb, Charles W.; Hair, Joe F. |
| PUBLISHER | Cengage Learning (01/01/2021) |
| PRODUCT TYPE | eBook (Open Ebook) |
Description
MindTap for Lamb/Hair/McDaniel's MKTG, 13th Edition has been fully redesigned to match how today�s students learn. You won�t only read chapter content, but also learn it and apply it in business scenarios featuring today�s top companies so you can begin thinking and acting like a marketer. Read and complete assignments wherever you are, on your phone, tablet, or laptop! Work through engaging activities in the "Learn It" modules, one concept at a time, before building up to the "Apply It" activities that bring marketing theory to life. Finally, you can review it all in the "Study It" module for each chapter with pre-built flashcards.
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Product Format
Product Details
ISBN-13:
9780357540466
ISBN-10:
0357540468
Content Language:
English
Edition Number:
0013
More Product Details
Carton Quantity:
0
Weight:
0.02 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Descriptions, Reviews, Etc.
publisher marketing
MindTap for Lamb/Hair/McDaniel's MKTG, 13th Edition has been fully redesigned to match how today�s students learn. You won�t only read chapter content, but also learn it and apply it in business scenarios featuring today�s top companies so you can begin thinking and acting like a marketer. Read and complete assignments wherever you are, on your phone, tablet, or laptop! Work through engaging activities in the "Learn It" modules, one concept at a time, before building up to the "Apply It" activities that bring marketing theory to life. Finally, you can review it all in the "Study It" module for each chapter with pre-built flashcards.
Show More