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Winning at Innovation: The A-To-F Model

AUTHOR Loparo, Kenneth A.; Tras de Bes, Fernando; Kotler, Philip
PUBLISHER Palgrave MacMillan (10/21/2011)
PRODUCT TYPE Hardcover (Hardcover)

Description
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Product Format
Product Details
ISBN-13: 9780230343436
ISBN-10: 0230343430
Binding: Hardback or Cased Book (Unsewn / Adhesive Bound)
Content Language: English
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Page Count: 272
Carton Quantity: 20
Product Dimensions: 6.40 x 0.90 x 9.20 inches
Weight: 1.19 pound(s)
Feature Codes: Bibliography, Index, Dust Cover, Table of Contents, Illustrated
Country of Origin: GB
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | Strategic Planning
Business & Economics | Research & Development
Dewey Decimal: 658.514
List Price $40.00
Your Price  $39.60
Hardcover